The Alchemy of Trufficulture: Why We Married Space-Age Tech with a Dog’s Nose
If you were to ask the average person how truffle farming works, they’d likely conjure up a highly romanticised, almost medieval image. They’d picture misty autumnal mornings, a man in a tweed cap, a highly enthusiastic dog (or a rather stubborn pig), and a tremendous amount of luck.
And they aren't entirely wrong nature and dogs are the beating heart of Hare Tree Truffles. But here is the fascinating thing: to successfully cultivate the world’s most elusive fungus, relying on romance is a terrible business model. To get the magic out of the ground, you have to apply an almost obsessive, forensic level of scrutiny above it.
Over the last decade, we have worked to taken the guesswork out of what is traditionally a highly unpredictable enterprise. By colliding the chaotic alchemy of nature with space-age aerial tracking, big data, and bespoke software, we’ve working to create something entirely counter-intuitive: a predictable truffle orchard.
Here is a look at the slightly mad logic behind what we do.
The Bird's-Eye View: Solving a Subterranean Problem from the Sky
The fundamental problem with truffle farming is that your crop is entirely invisible. You are essentially farming in the dark. So, we adopted a beautifully counter-intuitive approach: to understand what is happening under the soil, we send a drone a hundred feet into the air.
For nearly ten years, we have been running aerial drone imagery over the orchard. But we aren't just taking pretty pictures. We are looking for signals.

The above image shows a section of the orchard from the early years compared side by side with today.
Bespoke Botany: Custom Vegetation Indices
Most precision agriculture uses off-the-shelf metrics like NDVI to check if wheat or corn is healthy. But truffles are weird, and our trees need a more tailored approach. So, we ignore the standard metrics and use bespoke vegetation indices we developed entirely in-house. These allow us to measure the exact wavelengths of light bouncing off our host trees. We can spot water stress or nutrient deficiencies weeks before a human eye could ever notice, ensuring the trees are perfectly primed to support their underground fungal partners.
The "Brûlé" Effect
We also use this imagery to track what the French call the brûlé (or "burned" area). This is the bare patch of earth around a host tree where the truffle mycelium acts as a ruthless biological herbicide, killing off competing grass. It is nature's own signalling mechanism. By mapping these bare patches from the sky year over year, we can computationally track the expanding footprint of our subterranean crop.

The above image shows the emergence of Brules in one area of our orchard.
3D Spatial Modelling: Finding the Signal in the Noise
To truly understand the vigour of an orchard, you can’t just look at it in 2D. Using advanced photogrammetry stitching thousands of high-resolution, two-dimensional drone photos into dense 3D point clouds we create three distinct spatial models of the farm:
- Digital Terrain Model (DTM): The "bare earth." This strips away all the trees and vegetation to show us the naked topography and natural drainage of the land.
- Digital Surface Model (DSM): The absolute highest points of the landscape, tracing the very tops of the tree canopies.
- Canopy Height Model (CHM): This is where the magic happens. To find the exact, isolated volume and height of our trees, we simply subtract the ground from the sky:
By tracking this mathematical model over time, a sudden, tiny stagnation in a tree's vertical growth warns us of a subterranean problem long before the leaves ever change colour.
The Ground Truth: Forensic Accounting in the Mud
While the drones give us the grand, three-dimensional overview, our most valuable data is collected in the mud.
We behave a bit like forensic accountants with our harvest. We log every single individual truffle found on the site. It doesn't just go into a basket; it goes into a database. We record its exact GPS coordinates, its depth, its weight, its grade, and exactly which tree it was partnered with.

The images above show our app and some of the data pointe captured when logging a truffle find.
Nation Soil survey data mapped
The Macro Context: Open-Source Ecology
Of course, no farm exists in a vacuum. To make sense of our obsessive micro-data, we overlay it onto robust open-source datasets, most notably the Irish Soil Survey.
The national survey tells us what the geology and regional water tables want to do naturally. Our ten years of bespoke data tells us what the land is actually doing. By bridging the two, we can make informed, highly rational decisions about irrigation, drainage, and where to plant next.
The Digital Twin: Our Bespoke Software
When you collect a decade’s worth of photogrammetry, 3D canopy models, soil chemistry grids, and thousands of individual truffle coordinates, you run into a very modern problem: you have entirely too much data.
To make it useful, we built a custom software platform—a "Digital Twin" of Hare Tree Truffles. It integrates all these disparate streams into a single, clickable map. Click on any tree, and you instantly see its 10-year growth timeline, its bespoke health scores, the soil pH at its roots, and the exact weight and quality of every truffle it has ever produced.
It allows us to spot the hidden patterns of success. We can ask the software to highlight every tree with a mature brûlé over a given hight.

The above image shows a digital slice of the orchard and the height profile of the trees along the path.
The Ultimate Paradox

This Lad can find truffles with his eyes closed !
By tracking the orchard from the sky in 3D, measuring the soil chemistry inch by inch, and leveraging custom software to map every truffle back to its roots, we aren't just crossing our fingers for a good harvest we are working to engineering one.
And yet, here is the ultimate, wonderful paradox of the whole enterprise. We have spent a decade gathering data, flying drones, building 3D spatial models, and writing bespoke software to map the exact, mathematical probability of where a truffle might be.
But when it comes time to actually pull the thing out of the earth? We still have to hand the job over to a dog, who, thanks to a few hundred years of selective breeding, can simply sniff the dirt and find the prize every single time.
And that, frankly, is brilliant.
#InNaturesOwnTime